During the MovieLaLa days, we learned something about what i see about sora that marketers miss that I still apply to every investment I make.
I've been involved with startups and investing, and I want to share what’s really going on with Sora. This is the kind of insight you won’t read in the headlines.
Why Most Approaches Fail
Let me be direct: about 70% of the approaches I see to what i see about sora that marketers miss are fundamentally flawed. Not slightly off. Fundamentally flawed.
The root cause is usually one of three things:
- Copying what big companies do without understanding why they do it. What works for Google doesn't work for a 10-person startup.
- Over-engineering the solution when a simple approach would work better. I've seen teams spend six months building something that could have been done in two weeks.
- Ignoring the human element. Technology is the easy part. Getting people to actually use it is where the real challenge lives.
The Framework That Actually Works
I'm going to share the exact framework I use when evaluating what i see about sora that marketers miss. It's not complicated, but it requires discipline.
Step 1: the best solutions are often the simplest ones This is where most people go wrong. They skip this step entirely and jump straight to execution. Don't do that.
Step 2: customer feedback is the only metric that matters Once you have the foundation right, this becomes much easier. I've watched founders struggle with this for months when the answer was staring them in the face.
Step 3: Iterate relentlessly Nothing works perfectly the first time. The companies in my portfolio that nail what i see about sora that marketers miss are the ones that treat it as an ongoing process, not a one-time project.
What I've Learned From 27 Companies
After investing in 200+ startups and running two companies to successful exits, I've developed a pretty clear picture of what works with what i see about sora that marketers miss.
The biggest misconception is that you need to simplicity beats complexity every time. That's backwards. The companies that win are the ones that the data tells a different story than your gut.
I remember sitting with the Anthropic team early on and discussing how they thought about what i see about sora that marketers miss. Their approach was counterintuitive but brilliant.
The AI Angle
I can't talk about what i see about sora that marketers miss in 2026 without mentioning AI. As someone who's invested in Anthropic, OpenAI, Scale AI, and Hugging Face, I have a front-row seat to how AI is transforming this space.
The short version: AI makes good practitioners better and bad practitioners worse. It's an amplifier, not a replacement.
I've seen companies use AI to 10x their what i see about sora that marketers miss capabilities. I've also seen companies waste millions on AI solutions that solved the wrong problem. The difference comes down to understanding what you're actually trying to achieve.
This connects to broader themes around image generation, AI art, generative media, Stable Diffusion, AI video that I've been thinking about a lot lately.
Final Thoughts
After two exits, 200+ investments, and more mistakes than I can count, here's what I know for sure about what i see about sora that marketers miss: there are no shortcuts, but there are smarter paths.
The smartest founders I work with treat what i see about sora that marketers miss as a competitive advantage, not a checkbox. They invest in it early, measure it obsessively, and never stop improving.
If you're just getting started with what i see about sora that marketers miss, don't be intimidated. Everyone starts somewhere. The key is to start with the right mindset and the right framework, and then execute like your company depends on it. Because it probably does.
Frequently Asked Questions
What's the most common pushback you get on this?
People often push back by citing exceptions or edge cases. And they're usually right that exceptions exist. But building a strategy around exceptions rather than patterns is a losing game for most founders.
Do all experts agree with this view?
No, and that's fine. The best ideas in business are often contrarian. I share my perspective based on my experience and data, but I encourage you to seek out opposing viewpoints and form your own conclusions.
How has this view evolved over time?
My thinking on most topics has changed significantly over the years. Early in my career, I held many conventional views that experience proved wrong. I try to update my beliefs when the evidence changes.