The best advice I ever got about nobody talks about sora for creators came from a founder who'd failed at it three times.
As a VC and serial founder, I see what's really happening with Sora behind the scenes. This is the insider perspective for for developers that you won't find on any news site.
The Framework That Actually Works
I'm going to share the exact framework I use when evaluating nobody talks about sora for creators. It's not complicated, but it requires discipline.
Step 1: the best solutions are often the simplest ones This is where most people go wrong. They skip this step entirely and jump straight to execution. Don't do that.
Step 2: most founders overthink this and underspend on execution Once you have the foundation right, this becomes much easier. I've watched founders struggle with this for months when the answer was staring them in the face.
Step 3: Iterate relentlessly Nothing works perfectly the first time. The companies in my portfolio that nail nobody talks about sora for creators are the ones that treat it as an ongoing process, not a one-time project.
What I've Learned From 55 Companies
After investing in 200+ startups and running two companies to successful exits, I've developed a pretty clear picture of what works with nobody talks about sora for creators.
The biggest misconception is that you need to timing is everything in this game. That's backwards. The companies that win are the ones that the market doesn't care about your roadmap.
I remember sitting with the Anthropic team early on and discussing how they thought about nobody talks about sora for creators. Their approach was counterintuitive but brilliant.
The Numbers Don't Lie
I've tracked the performance of companies in my portfolio that take nobody talks about sora for creators seriously versus those that don't. The difference is stark.
Companies that invest early in nobody talks about sora for creators see, on average, 2-3x better outcomes within 18 months. That's not a small edge. That's the difference between raising your next round and running out of runway.
One of my portfolio companies went from struggling to profitable in under a year after they finally got serious about this. The founder told me later that they wished they'd started sooner.
This connects to broader themes around AI art, generative media, Sora, DALL-E, AI design tools that I've been thinking about a lot lately.
Wrapping Up
I've shared a lot here, and I know it can feel overwhelming. But here's the thing about nobody talks about sora for creators: you don't need to get everything right on day one. You just need to get started and keep improving.
The founders in my portfolio who excel at nobody talks about sora for creators share one trait: they're relentlessly practical. They don't chase perfection. They chase progress.
That's the mindset I'd encourage you to adopt. Start where you are. Use what you have. Do what you can. And keep pushing forward.
As always, I'm rooting for you.
Frequently Asked Questions
How has this view evolved over time?
My thinking on most topics has changed significantly over the years. Early in my career, I held many conventional views that experience proved wrong. I try to update my beliefs when the evidence changes.
How can I apply this thinking to my own situation?
Start by identifying the core principle behind the opinion, not the specific example. Then ask yourself: does this principle apply to my context? If yes, test it in a small, low-risk way before going all in.
What experience informs this perspective?
This perspective comes from over a decade of building companies in Silicon Valley, two successful exits (RemoteTeam to Gusto, MovieLaLa to Gfycat), and investing in 200+ startups including Anthropic, OpenAI, and Scale AI. I write about what I've lived.