Most of what you've read about how we achieved 10x user growth in 90 days is wrong. I know because I believed it too, and it cost me.
Everyone talks about viral loops, but nobody talks about the messy reality. I'm pulling back the curtain on our journey to 1 million users, revealing the data, the failures, and the surprising truths.
What I've Learned From 82 Companies
After investing in 200+ startups and running two companies to successful exits, I've developed a pretty clear picture of what works with how we achieved 10x user growth in 90 days.
The biggest misconception is that you need to timing is everything in this game. That's backwards. The companies that win are the ones that you should focus on one thing and do it exceptionally well.
I remember sitting with the Anthropic team early on and discussing how they thought about how we achieved 10x user growth in 90 days. Their approach was counterintuitive but brilliant.
The Reality Nobody Talks About
Most people approach how we achieved 10x user growth in 90 days with assumptions that made sense five years ago. The world has moved on. When I look at my portfolio companies, the ones that succeed are doing something fundamentally different.
The first thing to understand is that the market doesn't care about your roadmap. I've seen this play out across dozens of companies. The pattern is unmistakable.
At RemoteTeam, we learned this the hard way. We spent months going down the wrong path before realizing that simplicity beats complexity every time. Once we made the switch, everything changed.
The Counterintuitive Truth
Here's what surprised me most about how we achieved 10x user growth in 90 days: the best practitioners do less, not more.
When I was building MovieLaLa, we tried to do everything at once. We had the best technology, the smartest team, and we still almost failed because we spread ourselves too thin.
The lesson I took from that experience, and from watching hundreds of other companies, is that most founders overthink this and underspend on execution. It sounds simple. It's incredibly hard to execute.
What I Tell Founders
When a founder in my portfolio asks me about how we achieved 10x user growth in 90 days, I usually start with three questions:
- What's your timeline? Because the right approach for a company with 6 months of runway is very different from one with 3 years.
- What have you already tried? Most founders have tried something. Understanding what didn't work is often more valuable than knowing what might.
- Who on your team owns this? If the answer is "everyone" or "no one," that's your first problem to solve.
These questions seem simple but they reveal a lot about where a company actually stands.
This connects to broader themes around growth hacking, referral programs, content marketing that I've been thinking about a lot lately.
The Bottom Line
Look, how we achieved 10x user growth in 90 days isn't rocket science. But it does require intentionality, consistency, and a willingness to learn from mistakes.
If you take one thing from this article, let it be this: start now, start small, and iterate. The founders who win at how we achieved 10x user growth in 90 days aren't the ones with the best strategy on paper. They're the ones who execute, learn, and adapt faster than everyone else.
I've been doing this for over a decade. The patterns are clear. The companies that take how we achieved 10x user growth in 90 days seriously outperform the ones that don't. Every single time.
If you're working on something interesting in this space, I'd love to hear about it. Drop me a line.
Frequently Asked Questions
How has this view evolved over time?
My thinking on most topics has changed significantly over the years. Early in my career, I held many conventional views that experience proved wrong. I try to update my beliefs when the evidence changes.
How can I apply this thinking to my own situation?
Start by identifying the core principle behind the opinion, not the specific example. Then ask yourself: does this principle apply to my context? If yes, test it in a small, low-risk way before going all in.
What's the most common pushback you get on this?
People often push back by citing exceptions or edge cases. And they're usually right that exceptions exist. But building a strategy around exceptions rather than patterns is a losing game for most founders.
What experience informs this perspective?
This perspective comes from over a decade of building companies in Silicon Valley, two successful exits (RemoteTeam to Gusto, MovieLaLa to Gfycat), and investing in 200+ startups including Anthropic, OpenAI, and Scale AI. I write about what I've lived.